Invest in a unifying, Te Tiriti-based primary prevention strengthening model.

Strengthening prevention includes building strong positive cultural identities, pro-social peer connections, promoting gender equity, and support for new parents. These can all contribute to fewer people using violence.

The first 1,000 days of a child’s life lay the foundation for their future. Children are most responsive to their experiences and environment. This is an effective time to support parents and whānau with strengthening and preventive interventions, with potential to improve long term outcomes and break cycles of intergenerational disadvantage.

Action Plan: Shifting towards investment in primary prevention

Actions 16-26 of the Action Plan will enable us to invest in a Te Tiriti-based primary prevention strengthening model that protects people from family violence and sexual violence. These actions are led by different Joint Venture agencies.

16. Adopt the Primary Prevention System Model

Government agencies adopt the Te Tiriti-based family violence and sexual violence Primary Prevention System Model that reflects the Tokotoru model.


  • June 2022: Government agencies have mapped activity and resources across the Primary Prevention System model
  • October 2023: Strategic alignment of agency initiatives and investment across the model.

17. Develop tools to support healthy, consensual relationships for young people

Co-develop and share a ‘primary prevention toolkit’ for communities that focuses on healthy relationships for people of all ages.


  • December 2022: toolkit and framework are available for communities and align with the refresh of the New Zealand curricula
  • Implement toolkit across communities in Aotearoa New Zealand.

18. Refresh the health and physical education curricula

Refresh sections of the New Zealand Curriculum and Te Marautanga o Aotearoa to include teaching about healthy relationships. This will support workforce development and the production of teaching and learning resources.


  • February 2023: The refresh of Te Marautanga o Aotearoa is ready for implementation
  • During 2023: Content for the Health and Physical Education section of the Aotearoa New Zealand Curriculum has been designed and tested with the sector
  • From 2024: Content for the Health and Physical Education section of the Aotearoa New Zealand Curriculum is ready for implementation in schools, and refreshed Te Marautanga o Aotearoa is ready for implementation in kura.
  • December 2023: Curricula developed.

19. Develop the Oranga Whakapapa programme

Government and whānau, hapū and communities design approaches for tamariki rangatahi and whānau to know about mana-enhancing and tapu-enriched relationships to support healthy, consensual relationships.


  • December 2022: Clear understanding of the mātauranga on what a positive tangata whenua relationship is, including the enablers for whā
  • Work with whanau, hapū and communities to design locally led approaches to oranga whakapapa.

20. Develop community mobilisation infrastructure to lead sexual violence primary prevention

Design and build a nationwide community prevention network with a range of functions to promote healthy consensual relationships and oranga whakapapa with communities across Aotearoa New Zealand.


  • June 2022: The approach for the network is designed and ready for procurement
  • December 2022: Network of prevention partners are in place.

21. Deliver prevention initiatives: Campaign for Action on Family Violence, E Tū Whānau and Pasefika Proud as well as for other population groups including older people

Develop and continue targeted campaigns for communities to promote safe, positive and equal relationships, behaviour changes, awareness and prevention of family violence and sexual violence


  • June 2022: Develop a campaign to support positive, safe and respectful relationships
  • December 2022: Work with community leaders to support positive behaviour change in men.
  • Continue to enhance and learn from the E Tū Whānau and Pasefika Proud approaches and frameworks to support effective community action.
  • Plan for the expansion of all campaigns and programmes to further communities, including older people.

22. Develop and deliver a sexual violence primary prevention campaign for tangata whenua and Tauiwi

Establish a large scale, multifaceted sexual violence primary prevention communications and social media campaign, guided by tea o Māori, to promote healthy relationships and oranga whakapapa.


  • December 2022: Established platform for positive storytelling and behaviour change for communities.
  • Launch oranga whakapapa/healthy relationships campaign.

23. Develop prevention programmes for ethnic communities

Develop prevention programmes to meet the needs of ethnic communities, including new migrant and refugee communities


  • Design and develop prevention programmes to support ethnic communities, including new migrants and resettled communities
  • Develop culturally appropriate and accessible prevention resources
  • Set up initiatives that provide information and share knowledge on family violence and sexual violence with ethnic communities
  • Improve capability in mainstream prevention programmes to better support the needs of ethnic communities.

24. Holistic support for safe early years

Develop a ‘co-commissioning model’ of early years primary child health and maternal mental health services. This will connect with social services in South Auckland and leverage off the Place Based Initiative.


  • March 2022: Design co-commissioning approach with partners in South Auckland.

25. Develop social and emotional learning for children

Complete trials to support young children (0-6 years) in early learning services to understand healthy relationships, how to seek help, and access tailored services. This includes a 12-month pilot.


  • Jan-April 2022: Evaluation of trials
  • June 2022: Final evaluation report
  • June 2022: Reach up to 6,000 children, 130 Early Learning Services and 120 teachers during the 12-month pilot that ends 30 June 2022
  • Extend the initiative to more children and Early Learning Services.

26. Strengthen community-led solutions to prevent child sexual abuse

Design approaches with whānau, hapū and communities to prevent child sexual abuse. Develop capability frameworks and support to enable child sexual abuse prevention.


  • December 2022: Build capability frameworks and develop accessible, culturally appropriate resources
  • Identify opportunities to increase capability and awareness to prevent child sexual abuse.

For more information, you can reach out to the Joint Venture and other support services through the Contact us page.

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